UPSIDE DOWN: According to the rules of alternate ethics, right and wrong are flip-flopped.
You’ve heard of “alternate facts” and “alternate science.” Now the most popular new buzz word in corporate America and politics is “alternate ethics.”
“Alternate ethics is a major game changer,” says consultant Gary Diplinskow, who teaches seminars on the subject at corporate retreats. “Using this dynamic management tool you can’t go wrong — literally. Under the old paradigm, to collude with a foreign power, take money under the table or lie under oath would be labeled ‘unethical.’ According to the new model, all that is more properly considered alternate ethical.”
The topsy-turvy trend began when top presidential advisor Kellyanne Conway introduced the concept of alternate facts — information that might be the opposite of the truth, yet is equally valid. Then, in March, Congress passed a law banning the EPA from considering much scientific proof of climate change, a move that many condemned as anti-science, but defenders call pro-alternate science.
“Alternate ethics is a natural extension of the principle that for everything, there is an equal and opposite version of that thing,” Diplinskow explains. “A practitioner deftly re-envisions ‘bad’ conduct as good conduct. It’s like turning a frown upside down.”
Alternate ethics significantly changes the language used in business and government to talk about what was once known as misconduct. Some examples of the new lingo:
Dumping toxic waste = Creating an environmental cleanup opportunity
Embezzlement = Asset self-appropriation
Treason = Loyalty realignment
False advertising = Elevating consumer expectations
Nepotism = Being a pro-family role model
Bribery = Generating a win-win scenario
Lying = Employing alternate facts
Safety violations = Creating a risk-friendly workplace
Union Busting = Enhancing the right to work
Stiffing creditors = Adjusting debt to zero
Insider trading = Maximizing value of exclusive access
Defrauding college students = Teaching millennials a life lesson
In classic “Star Trek” episode “Mirror Mirror,” Captain Kirk finds himself in an alternate universe where our morals are inverted.
Copyright C. Michael Forsyth
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